Snapchat Discovered the Power of One of Its Most Popular Features at an EDM Festival
Snapchat co-founders realized the power of Snapchat’s Live Stories feature at EDC Las Vegas, which is one of the largest EDM festivals.
“I remember Evan and myself were actually out in EDC Las Vegas when we launched this product, and so we were half expecting to see nothing,” Snap co-founder and Chief Technology Officer Bobby Murphy said in the company’s roadshow video. “Instead we saw the most amazing content covering an event that we’ve ever seen.”
Snapchat launched Live Stories at EDC in 2014. The company realized that if they could create a digital geographic demarcation aka geofence” around a certain area, they could get users to post videos and photos from the music festival. When a user snaps a picture or a video from the zone, they get an option to include their content in a community-sourced public channel.
Photo Source: Insomniac