Snapchat Discovered the Power of One of Its Most Popular Features at an EDM Festival

Snapchat co-founders realized the power of Snapchat’s Live Stories feature at EDC Las Vegas, which is one of the largest EDM festivals.

“I remember Evan and myself were actually out in EDC Las Vegas when we launched this product, and so we were half expecting to see nothing,” Snap co-founder and Chief Technology Officer Bobby Murphy said in the company’s roadshow video. “Instead we saw the most amazing content covering an event that we’ve ever seen.”

Snapchat launched Live Stories at EDC in 2014. The company realized that if they could create a digital geographic demarcation aka geofence” around a certain area, they could get users to post videos and photos from the music festival. When a user snaps a picture or a video from the zone, they get an option to include their content in a community-sourced public channel.



Photo Source: Insomniac

The Pros of Going to a Music Festival Alone

Music festivals are a huge undertaking. Most festival goers like traveling in a group. The idea of being one among thousands, possibly tens of thousands of people, can seem daunting, but there are benefits to doing it alone.

Doing what you want!

One of the biggest advantages of going solo is that you do not have to plan around others’ schedules. There is no need to split your time between sets or miss a DJ because your friends want to be elsewhere. If you want to arrive late to or leave early from an event, you can do that without worrying about what someone else wants to do.

You are more likely to meet new people

It’s too easy to stay in your comfort zone when you come to a music festival with a group of friends. If you come to a music festival on your own, you become more open to meeting new people. You aren’t beholden to one group. More often than not, one or more people from your group wander off, and you end up around strangers anyhow. Why not liberate yourself from a group and make an entirely new group of friends?

Spend less time waiting for female group members to use the bathroom

No matter what music festival you attend, you will wait for a female friend to do her bathroom business. Women just take longer. It’s a fact of life. Men are lucky. They can whip it out and pretty much be done. If the stall is a mess, no big deal. It can be a challenge to use the restroom at a festival when you are a woman due to bathroom facilities going to shit within the first few hours of a festival. If you don’t care to miss the opening of a DJ’s set from waiting for your female friend to get out of line and get out of whatever bathroom space, she has to enter, go to a festival alone.

Cease worrying about finding where your group is

It’s inevitable. One or more of your group will wander off or get stuck at a stage, leaving you to burn up your cell phone battery trying to message them if you want to connect up with them or vice versa. Totems, flags, and festival site landmarks allow for people to gather together but it is liberating to not chase after friends and collect everyone at the end of the night.

Going solo to a festival may leave you feeling overwhelmed at first since you don’t have your usual crew to hang with, but if you’re open to new experiences, you may find making new connections easier than expected. Pack your bags and try the solo festival life. You never know what will happen.

EDM Festivals You Have to Attend at Least Once


Shambhala first began in 1998 and has swelled to a four-day music festival that welcomes 10,000 unique guests to the Salmo River Ranch in British Columbia, Canada. Bass music fans will find sanctuary at Shambhala, where the likes of Ghastly, Caspa & Rusko, Andy C, and What, So Not have appeared. One of the centerpieces of Shambhala is its Artisan Market that features over 40 vendors. Shambhala also boats over 18 food vendors and free water refill stations. Shambhala also recruits volunteers, called Shambassadors and Ankors, to support attendees and provide helpful information. Treat yourself to a myriad of camping options and immerse yourself in the community of Shambhala.

Electric Forest

Every year for the last six years, the faithful descend on the Double JJ Ranch in Rothbury Michigan every summer for a camping and music experience like no other. Acts that have been on past lineups include The String Cheese Incident, Tiesto, Pretty Lights, Above and Beyond, Richie Hawtin, Bassnectar, Porter Robinson, and Moby. Since 2012, Electric Forest has operated Electric Forest’s Music in Schools Program that supports local music education. Electric Forest also wishes to empower women through the creation of the Her Forest Women’s Program, stimulate minds through the Brainery Workshop program, and open the floor to performers to practice their craft.

Holy Ship

Holy Ship will take you out to sea with the best electronic music representatives on not one but two weekends. Fare includes accommodations, meals (breakfast, lunch, and dinner), non-carbonated beverages, and access to a health and fitness center. Holy Ship adventurers will also be treated to amenities like pools, a full-service spa and salon, a casino, and an internet cafe. In addition to performances on board, there are also beach parties which will take place on Great Stirrup Cay, a private island off Norway.

Movement Electronic Music Festival

Movement celebrates house and techno every year in downtown Detroit. A family-friendly festival, Movement honors the Detroit music legacy and spans three days of fun, music, and community building activities. Movement is special for a number of reasons, one of them being the Movement Studio. Movement’s Technology area allows several companies to showcase their products and give hands-on demonstrations. Some of the companies that have signed up to participate are Allen & Heath, Xone, and Roland. Music fans with mature tastes should consider traveling to Detroit, the heart of the underground dance music scene.

Imagine Festival

Imagine Festival is an aquatic themed music festival that had its inaugural event in 2014. The festival bills itself as an aquatic fairytale. Organizers erect the festival city of Imaginarium where the festival explorer can engage in flow arts, yoga, and meditation; arrest his or her senses by circus acts, art installations; hydrate in a splash pool, scream in delight on amusement rides, and enlighten the ears. Last year acts like The Disco Biscuits, Nero, Zeds Dead, Borgore, Showtek, Robbie Rivera, and Cosmic Gate were on the lineup.