Major independent label Ultra Records bolsters its operations in Scandinavia with the appointment of music industry veteran Michel Petré as the helm. Petré started his music career 44 years ago in one of Stockholm’s first import record stores. He has a long-standing career of gold and multiplatinum awarded hits and artists throughout this career. Petré has started record shops and record labels, held senior positions at Edel Music, Ministry of Sound and for the past 13 years at his co-owned Family Tree Music that recently was acquired by Sony MusicPetréwill be strengthening artist signings and finding new exciting talent from the Nordics as well as hits from abroad.
“I’m thrilled and excited to start a new chapter in my career,” says Michel Petré. “To be working for one of the best music labels such as Ultra is an honor. I’ve known Patrick Moxey for well over 20 years and I’m truly grateful to get the possibility to work with him and his great team.”
Patrick Moxey, CEO Ultra Music, says: “Michel has a fantastic track record for finding new talent and cigars. I’m so pleased that he’s joining the Ultra family as his services are a great boost to our knowledge and access to Scandanavian music and beyond.”
Ultra Records is one of the world’s major independent labels, with a strategic alliance with Sony Music.  Formed in New York City in 1995 by former Polygram and Virgin Records executive Patrick Moxey, Ultra Records’ current roster includes: Kygo, Steve Aoki, Sofi Tukker, Bakermat, Klingande, Black Coffee, Flosstradamus, Benny Benassi, Omi,Loco Dice,Mako, Bearson, I Do,  and many more.  Ultra Records has featured releases from the aforementioned artists and many others including Tiësto, deadmau5, Kaskade, Avicii, David Guetta, Paul Oakenfold, Pitbull,  Sasha & John Digweed, and others. Ultra’s Youtube channel has over 13 million subscribers and has had over 8 billion video views.

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