Snapchat Discovered the Power of One of Its Most Popular Features at an EDM Festival

Snapchat co-founders realized the power of Snapchat’s Live Stories feature at EDC Las Vegas, which is one of the largest EDM festivals.

“I remember Evan and myself were actually out in EDC Las Vegas when we launched this product, and so we were half expecting to see nothing,” Snap co-founder and Chief Technology Officer Bobby Murphy said in the company’s roadshow video. “Instead we saw the most amazing content covering an event that we’ve ever seen.”

Snapchat launched Live Stories at EDC in 2014. The company realized that if they could create a digital geographic demarcation aka geofence” around a certain area, they could get users to post videos and photos from the music festival. When a user snaps a picture or a video from the zone, they get an option to include their content in a community-sourced public channel.



Photo Source: Insomniac

EDC Breaking Ground With VR Experience

Electric Daisy Carnival is one of the best music festivals in the US since it started. EDC has been very successful for more than a decade. With the “EDM bubble slowly bursting,” there’s still a powerful following for Electric Daisy Carnival that many see it as one of the original music festivals in the US. EDC has had a major influence on many of the music festivals that have popped up over the past couple of years. From the large stages to the best host in Las Vegas, EDC keeps pushing the boundaries in the very best way possible. With upgrades comes technology, and EDC has brought virtual reality to its tech audience two years in a row.

Last year’s EDC was epic, with the best in music and fabulous festival attendees. Even though some people aren’t always able to make it to EDC, Insomniac does their best to make sure viewers at home can also feel part of the experience. To start off of the New Year, EDC organizers teamed up with CES and VRLIVE to bring CES attendees, as well as those at home, a 360° EDC experience.

“VRLIVE’s cutting-edge technology and immersive 360º footage will transport viewers into the imaginative world of North America’s largest music festival as they witness more than 250 performances from globally acclaimed artists across eight of EDC’s massive stages and fourteen iconic Art Cars.”

With this cutting edge technology, those with VR devices could immerse themselves in Electric Daisy Carnival as if they had really been there.

“VRLIVE also executed the 360º live-broadcast of three intricately designed stages at EDC Las Vegas 2016 and routed each stream to 50 Samsung GearVR headsets at the VRLIVE Lounge on the festival grounds during the event. Guests were able to strap on a VR headset and virtually transport themselves to the stage of their choice while standing next to their favorite DJs as they performed in groundbreaking 360º live-broadcast virtual reality.”

For this super cool VR experience, check out this site

15 Facts You Didn’t Know about EDC

  • EDC has added 1.4 billion dollars to the Las Vegas economy in the past 6 years
  • The first EDC was held August 29, 1997 in Los Angeles
  • The last EDC in Los Angeles was held June 25th & 26th 2010 before its move to Las Vegas in June of 2011
  • Other past and current EDC locations include: New York, Chicago, Orlando, Aurora, Dallas, Puerto Rico, Brazil, UK, India, Japan, Brazil and Mexico
  • EDCLV is 66% of Las Vegas population which is 603k (Not including the full metropolitan area)
  • Bassnectar’s first EDC was in 2006 (This one is for my bass heads)
  • Only 15 Minutes of Fireworks are set off throughout the whole event (3 days)
  • The wifi signal is strongest at Carnival Square (EDCLV)
  • It takes 22.5 megawatts of energy to power EDCLV… that’s enough energy for 14,625 homes
  • Las Vegas has the only version of EDC that’s held from dusk to dawn

  • EDC Transitioned from a one-day festival to a two-day festival in 2009. It grew again to three days once the festival moved to Las Vegas in 2011
  • The EDC stages we love got their names in 2005 (Kinetic Field, Neon Garden, Circuit Grounds, Cosmic Meadow, BassPod)
  • Kaskade and Ferry Corsten’s first EDC was in 2005
  • EDC tickets in 1997 only cost $20
  • EDC was the first Music Festival in North America to host the European hardstyle powerhouse Q-dance

European Festivals vs US Festivals

As you sit there and read this article, I admire that you are curious about festivals across the Atlantic Ocean. It is a sad fact that many Americans don’t leave their country nor do Europeans travel far beyond the festivals in Europe. The chance to learn about an entirely new rave culture is something that transforms you from being just your “average” raver into a “World Class” raver who can brag about their experience abroad.

Music and Production

In the US, the production of an event takes priority. Electric Daisy Carnival (EDC) in Las Vegas is regarded as one of the top Music Festivals in the US. What makes EDC unique is the thought of the souvenir ticket box coming in the mail, the huge, elaborate stages, the entertainers, and the fireworks display which put most Independence Day fireworks to shame. The music will come somewhere into that mixture, arguably in a secondary nature. The artist line-up for EDC is good. However, it doesn’t quite compare to that of European festivals. But, the US is beginning to catch up.


In Europe, Creamfields in England schedules the music as a priority. A glance over previous years of line-ups will reveal a who’s who of the Dance Music industry. If you were at Creamfields 2016, for the Final sets on Sunday, you had to choose between Eric Prydz, Calvin Harris, Steve Aoki, Fatboy Slim, Aly & Fila and Tiesto. Creamfields is a well-established brand with a contact book that can lure almost any major DJ to the festival. Additionally, since most DJ’s are European-based, then it makes it easier for them to book on their timetable. Having said that, Europe is catching up on the production levels as Creamfields has introduced new stages such as the Steelyard. Tomorrowland is a good example of a cross between the productions of EDC with nearly the same lineup power of Creamfields. The competition is good for all festivals as it is helping to evolve the scene and enhance the rave experience.

The Ravers

ravers at creamfields
Girls at creamfields

The culture is very different except with one key value… “Everyone is accepted.” American ravers wear some eccentric clothing. A girl wearing pasties with a thong, wearing a tank top with a unicorn vomiting rainbows and a guy in tight white shorts with rainbow fluffies are all familiar parts of the crowd in EDC. Then there is Kandi. As a European going to an American rave, I had to learn about Kandi and frustratingly had to produce it. The very important notion of PLUR (Peace, Love, Unity, and Respect) is an inspirational code to have at a rave, although Europeans may see this as a standard with no need to mention it.
In Europe, there are fewer outfits and most are conservative compared to the US. The crowd is friendly, and Americans are welcomed as we like to see different cultures embrace the European way. There is no Kandi, and PLUR is unheard of outside of US although girls tend to think it’s cute when you give them a bracelet. Europe has a great music vibe accompanied by many European cultures from Scottish, Irish, English, Dutch and German all mixed together who accept the people from around the world to join our party. The majority of individuals go for solely the musical experience however it is more understated than the major American festivals.

This experienced ravers advice is to look beyond the festivals in your country. If you love music and you can afford to do it, then travel abroad and look for other festivals. If you don’t have your friends, don’t worry. In both cultures, everyone is welcome. You could be the European who watched those magical EDC fireworks with your new PLUR friends; you could also be the American who went to Creamfields and partied with Scottish people to Above and Beyond. You just need to explore….